Consumers Are Still Spending,
But Are Tariffs Starting to Shift Their Habits?
Retail Sales Remain Strong, But Slowed Down From Prior Month
- May Inflation-adjusted headline retail sales are up 0.9% from a year ago, but they did drop 1.1% compared to last month
- Front-running of tariffs boosted January-April figures, so May’s dip likely reflects payback rather than true weakness
Tariff Impacts Are Beginning To Show Up In The Data
- Building-supply, electronics and restaurant receipts have begun to soften ahead of higher input costs
- Container rates from Asia to the West Coast rose 167% from early April through mid-June
- As of mid-June, crude oil is up about 20% since June 1 to $75 per barrel; signals of inflation still to come
Households Remain Resilient, Though Sentiment Lags Sales
- Unemployment holds at 4.2% and income growth is outpacing debt: total household debt to income ratio at 60.9%
- Consumer savings including money market funds are up 3.6% year-over-year, giving consumers spending power, but historically low sentiment could temper outlays in H2 2025
Sources: Marcus & Millichap Research Services, U.S. Census Bureau
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