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How Consumer Sentiment Impacts CRE

March 6, 2023 by Marcus & Millichap Research Services

How Consumer Sentiment Impacts Commercial Real Estate

The Media Often Miss The Mark On CRE Demand

  • Media reports attributing rising rents to the apartment demand slowdown are missing a crucial factor that influences space demand across CRE
  • Consumer Sentiment fell to a record low late in 2022, but has begun climbing again

Consumer Sentiment Will Be A Force Shaping The CRE Outlook

  • Consumer sentiment strongly influences household formation, and strong household formation numbers aid numerous types of commercial real estate
  • Inflation and recession fears brought the metric down last year, but should expand again as consumers regain confidence in their financial situations

What Will Bolster Sentiment In 2023?

  • Inflation and Fed actions shape the public opinion on the economy, if the Fed keeps rate movements small and inflation continues diminishing, sentiment should rise
  • If the Fed can achieve this goal without sizable rate movement and avoid recession, consumers should regain confidence and CRE space demand should rise

*Through February
Sources: Marcus & Millichap Research Services, University of Michigan

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